Key Elements of SEO

SEO consists of rearranging the sites architecture and links to make pages within the website easier to find and navigate.

W3C and the World Wide Web Consortium the organization that oversees HTML define what an “index” or “featured image” means in the very first version of the standard. The key element of the search algorithm is a URL or “Hypertext Link”. It is at the bottom of the index page or the search results.

The hypertext link can be either “text” or “image”. Images take up a much larger portion of the search results compared to text. Since URLs are much larger, your “single pixel” search result on a smartphone or tablet might look like an image on your desktop computer.

“To find something in the index, the user must see it with at least a fixed degree of certainty.”

Figure 2: An example of a website with a static homepage, no text links, no graphics, and no hypertext links.

To find something in the index, the user must see it with at least a fixed degree of certainty, while on a mobile device, they must simply look. Many people find this less efficient than quickly entering a URL on their mobile device screen.

W3C and the Web Consortium discuss these issues with web developers, user experience designers, and usability specialists, all in the same meeting room in order to come up with the next standard and to assess their current implementations. The team first takes some time to choose what search form, keywords, and image resolution they want to support, based on their users’ requirements. It then creates a formal specification and completes all of the following steps, for SEO and you can also find other extra resources, using services as Victorious SEO online.

The search form must be easy to use and understandable. The search forms of web-based search companies such as Google and Bing are often created using HTML5/JavaScript. The algorithms behind these search forms have been worked on for years. Even then, these companies place some design restrictions in their search forms that we still need to support.

The search results must include the most relevant results. It’s a given that search results need to be more efficient and be more helpful to users.

Users need to know which search terms or fields to search for in order to find specific results. And because of the differences between mobile devices, the search results must be mobile friendly.

They need to be legible and the URLs must be easy to read. Many search engines today support improved image resolution that requires smaller images, or users might find their desktop computers a bit difficult to read and navigate when the screens are too large for them to read, especially on low-resolution displays.

HTML and CSS play a major role in the new standard and in today’s web landscape, as does the Web Content Management System (WCMS) standard. A few years ago, many people thought that WCMS would become the future standard for indexing, and that it would require the same level of optimization as HTML. Unfortunately, this scenario has not been the case for a number of reasons.

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